Empowering your business and your brands to build profitable relationships with your customers – be it consumers, channel or employees.
The ‘paw‘ in our logo symbolises unconditional loyalty, like only a dog has for his master.
For brands and businesses, we recommend suitable programs.
For brands and businesses, we recommend suitable programs.
Our Beliefs
We believe in the power
of loyalty.
We understand the value of customer insights and measurement of performance in driving that.
We work like true partners,
as trusted advisors,
working as an extension of your team. We are in for the long haul, from defining your vision to realizing it.
We are
tech-agnostic,
and believe in the strategy driving the solution, and not the other way around.
Why Us
The Answers Are Within
Your Business. We Help You
Find Them.
At the core of customer loyalty is a customer. At the heart of the solution are the right set of questions to ask. We have seen many organizations look outwards for a loyalty solution to their business problems, while the answers to the problems were inside the business itself. Let us help you find them.
We would sift through your customer data to derive the right business direction. We would challenge ourselves together to get to the bottom of the problem and identify the root cause within your business. And, we bring our market knowledge to give you a holistic vision for customer loyalty.
We would sift through your customer data to derive the right business direction. We would challenge ourselves together to get to the bottom of the problem and identify the root cause within your business. And, we bring our market knowledge to give you a holistic vision for customer loyalty.
Our Model of
Partnership and
Hand-Holding.
We would work with you as your extended team, your trusted advisors, who supplement your team where they may lack expertise in loyalty. Our aim is to start you off, share your daily challenges and set you up to win. And, we will extend ourselves to whatever it takes to get you there.
In the goal to find you the best-fit solution, we will act in a tech- and platform-agnostic manner. In contrast to many loyalty services providers, our focus would be on the right solution first, and the enabling technology thereafter. Unless of course, you want us to fit your program into a pre-existing or preferred technology.
In the goal to find you the best-fit solution, we will act in a tech- and platform-agnostic manner. In contrast to many loyalty services providers, our focus would be on the right solution first, and the enabling technology thereafter. Unless of course, you want us to fit your program into a pre-existing or preferred technology.
Passionately Sharing
Common Business
Goals.
We know you are working towards business goals, and want to understand the performance of the program. When you work with us, we would help you build and measure towards profitability, and enable tracking of tactical and strategic parts of the program. We are in it with you for the same set of financial goals!
What We Offer
Design
Design the best-fit loyalty solution for your business. Identify the critical elements of your loyalty strategy.
Step 1
- 1. Program Health Check
- 2. Loyalty Program Design
Understand business needs & challenges. Define target market.
Design a program that will answer those needs in a measurable way.
Develop program design, customer journey and customer benefits.
Develop business case and ROI for financial performance tracking.
Develop
Develop and Assist on program build, pilot and launch. Partner with internal, external, tech, operations and vendors.
Step 2
- 3. Build & Scale Up
- 4. Pilot & Launch
Identify best-fit systems, app developers, digital partners, technology and tools required to successfully build and deploy. Help with setup, BRD documents, implementation plans, Design resourcing plan (in house, out source, freelancers, ad hoc)
Deploy
On-going program governance, working as an extended team on day-to-day program management and operations.
Step 3
- 5. Build-Operate-Transfer
- 6. On-going Trainings Coaching
Transition program governance to internal teams and / or external vendors, through step-by-step knowledge transfer approach. Support on-going trainings for internal staff, front-end and operations teams through roadshows, training material and 1-to-1 trainings
Step 1
Step 2
Step 3
- 1. Program Health Check
- 2. Loyalty Program Design
- 3. Build & Scale Up
- 4. Pilot & Launch
- 5. Build-Operate-Transfer
- 6. On-going Trainings Coaching
Understand business needs & challenges. Define target market.
Design a program that will answer those needs in a measurable way.
Develop program design, customer journey and customer benefits.
Develop business case and ROI for financial performance tracking.
Identify best-fit systems, app developers, digital partners, technology and tools required to successfully build and deploy. Help with setup, BRD documents, implementation plans, Design resourcing plan (in house, out source, freelancers, ad hoc)
Transition program governance to internal teams and / or external vendors, through step-by-step knowledge transfer approach. Support on-going trainings for internal staff, front-end and operations teams through roadshows, training material and 1-to-1 trainings
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Driven by the Team of Professionals Passionate about Loyalty and CRM
Karen Guzman
Has spent over 2 decades in Advertising and CRM in the Philippines and Indonesia. A graduate of Marketing Management and Mass Communications from the Philippines, she is great with clients and experienced in handling both local and international accounts due to her fluency in both Bahasa Indonesia and English. Over the years she has worked with a myriad number of businesses, amongst them PT Ceres Indonesia, Starbucks, TVS Indonesia, Mazda Motors (Eurokars), FMC and Danone. She is knowledgeable in managing member lifecycle management campaigns and is quick to build and maintain a good rapport with her team and clients. Karen loves to cook and bake during her spare time, her masterpiece: Soft and fudgy Choco chip cookies!
Kencono Wibowo
A marketing professional with extensive experience in marketing and communications extending over 20 years, Ken has managed CRM & Loyalty programs for both consumers and trade channels for clients like Sony, Samsung, KFC, Danone, Frisian Flag and Nestle. Ken’s expertise in building Business Cases, designing the Value Proposition, Customer Journeys and developing Data-driven Campaigns adds immense value to deliver client’s ultimate goals, create business upsides both monetary and non-monetary. Aside from work, Ken loves spending his time traveling with a particular interest in foreign culture, cuisine and coffee.
Contact Us
Address :
Alamanda Tower, 30th Floor Jl. TB Simatupang Kav 23-24
Cilandak Barat – Jakarta Selatan 12430
Phone: +62 (21) 75919072
Email: admin@loyaltyhub.id
Shalini Gopalan
Lakshmita Anggiarini
+62 877 1821 1325
Case Studies
Fast Food Chain
Crafted a program designed to Increase Customer Value And Reduce Marketing Costs through a Multi-Channel Engagement for a leading QSR
- Program identifies and rewards customers for desired behaviours.
- Targeted campaigns to generate sustained incremental member loyalty through timely relevant offers and call-to-action.
- Identify and reward customers regardless of customer relationship with payment and delivery companies.
Case Studies
Rewards Program for Mothers
Program Health Assessment, PoC and Program re-design to greatly improve performance, drive upsides through data driven strategies and lower costs through operational efficiencies
- "Health Check" identified the main reasons behind the poor RoI, which was a combination of inefficient systems, lack of KPI tracking and inadequate use of data to engage and drive upsides for the brands.
- "Quick Wins" or PoC resulted in an increase of Open Rate of 31%, CTR of 11% and RoI of 13X by applying best practises.
- Program re-structure prioritised retention through re-designing processes to create operational efficiencies, migrate towards member-self-serve, use data to drive upsides and impact performance & profitability.
Case Studies
CPG Brands
Building Loyalty at an early age through IDE: Inovasi Dalam Edukasi (Innovation in Education)
- Helping brands build long term loyalty and goodwill through early recognition, awareness and trial.
- IDE, since 2001 have helped businesses like Unilever, Frisian Flag, Ovaltine, Ultra Jaya, Aqua, Biersdorf - Hansaplast and Dettol, to name some, connect with school going children and their parents through teachers in schools.
- The program has won several awards, notable a Silver in 2016 and a Gold in 2017 at The Loyalty and Engagement Awards held in Singapore.
- For more information go to www.programide.co.id